Development trend of carton packaging of the hotte

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The development trend of drug carton packaging

in recent years, the focus of drug packaging has changed greatly. Container packaging has gradually shifted to cartons, blister packaging and other aspects, and the pursuit of higher production efficiency, more exquisite printing effect, better molding effect, lower comprehensive cost, and more health and safety. Among them, cartons are an important form of packaging in drug packaging, In recent years, the following major development trends have emerged:

pay attention to decoration design and highlight brand image

for products, packaging is an important means of market competition. Drugs are special commodities. The packaging of drugs, like other commodity packaging, can directly affect the sales of drugs. Therefore, pharmaceutical enterprises strive to achieve the triple role of protecting products, promoting sales and establishing brands in packaging design, pay more attention to the decoration design of carton packaging, improve its appearance design grade, and endow it with the ability to obtain psychological recognition from consumers. Based on the above considerations, pharmaceutical enterprises usually solicit opinions from marketing and other departments when developing new products and improving the packaging of old products, and seek ideal packaging solutions with carton suppliers. By changing the size and form of the packaging box, using positioning ironing, covering laser film, pressing concave convex and other processes, to enhance the shelf display effect of packaging

at the same time, pharmaceutical companies pay more and more attention to the identification unity and consistency of outer packaging cartons, that is, products of one brand can form a unified identification mark and can be distinguished from each other. For example, the carton type and identification of the product's outer packaging adopt a unified form, but different specifications have obvious differences (such as color, pattern, etc.), which makes the products serialized and prevents confusion. In order to highlight the brand image of the enterprise, the enterprise will make the design of drug packaging trademark more prominent and eye-catching, so that it is easy to identify, remember and distinguish

paper requirements are increasing

the new concept that is gradually being recognized by industry insiders is: don't blindly save money on the packaging box. If you choose a better cardboard, you don't have to spend more money, and you may also find a small new economic growth point. For example, when using high-grade paperboard to replace the lower price 300 grams of paperboard, the same number of grams is not required, usually only 250 grams. At present, the paperboard used in drug packaging boxes mainly includes gray B with recycled pulp as raw material, load instigator: bottom whiteboard, white bottom whiteboard and white cardboard with fresh wood pulp as raw material. As for white card, there are mainly SBS and FBB in the market. The former uses bleached chemical pulp as raw material and has a two-layer structure, which is characterized by high whiteness, but the stiffness and thickness of the same gram weight paperboard are poor; The latter uses bleached chemical pulp as the surface and bottom layer of the paperboard, while mechanical pulp as the raw material to form the middle layer, a three-layer structure, which is characterized by high thickness and good hardness under the condition of the same gram weight. At present, the pricing of white cards is based on weight, but the pricing of medicine boxes is based on pieces, that is, under the premise of the same weight, the thickness and stiffness of white cards are the same. If you choose a lower gram weight, its printing area will be relatively large, and the box delivery rate will be improved, thus reducing the cost of a single box. To this end, someone introduced the concept of yield: when the thickness and stiffness of white cardboard are the same, the percentage of the gram weight difference of different white cardboard is called yield. In general, the yield of FBB is 7% to 10% higher than that of SBS. This is mainly because the middle layer of FBB uses mechanical pulp. Under the support of mechanical pulp fiber, a relatively stable "Z" structure is formed, ensuring that the stiffness stroke of white cardboard is 500-600mm; At the same time, mechanical wood pulp fiber also brings the advantages of high thickness and low gram weight

in addition, for medicine boxes that need to pass through the automatic packaging line, in order to achieve higher production efficiency, pharmaceutical enterprises require cartons to have higher thickness and stiffness, which puts forward higher requirements for paper. For example, high-quality white cards generally have higher stiffness and looseness, which will bring good die cutting and indentation effects to the cardboard, and make the molding effect of medicine boxes more stable and exquisite, Paying attention to the performance of high-quality paper can ensure its good machine performance, improve the packaging speed, and reduce the downtime and scrap rate caused by poor molding of the medicine box

in addition, medicine is a special industry, and the primary function of pharmaceutical packaging materials is to ensure the safety of drugs within the period of validity. Therefore, pharmaceutical enterprises also put forward higher requirements for the moisture resistance and protection of drug packaging paper

promotion and crackdown on counterfeiting put forward higher requirements for printing and anti-counterfeiting

printing is not only to improve the appearance of packaging, one part is to improve the company's image and help identify products, and the other part is to meet the needs of crackdown on counterfeiting. The key of printing and anti-counterfeiting packaging is to increase the difficulty in printing and modeling, materials, processes, etc., which is more unique than ordinary packaging modeling, more exquisite printing, more complex technology, more advanced technology, and general printing equipment is difficult to complete, so that it is difficult for counterfeiters to succeed. In recent years, on OTC cartons, polymer anti-counterfeiting, holographic positioning ironing, three-dimensional laser anti-counterfeiting, photochemical relief anti-counterfeiting, heavy ion micro hole anti-counterfeiting, nuclear track, microfilm, multi-layer dyed paper, plate pattern anti-counterfeiting, ink anti-counterfeiting, laser film, etc. have been applied in the pharmaceutical packaging of domestic well-known enterprises, and there is a trend towards higher technology, easier identification and comprehensive anti-counterfeiting

attach importance to environmental protection and safety and health

drugs have strict requirements for packaging, including strict environmental requirements in the selection of packaging raw materials (such as pulp), printing ink, adhesives, etc. According to Caihong, Secretary General of the China Pharmaceutical Packaging Association, in the past, many domestic pharmaceutical packaging was not only backward in design, but also mostly used gray bottom white board paper with recycled pulp as raw material, which was neither beautiful nor hygienic. Some toxic substances in recycled pulp still existed in the packaging board. Under the in-depth and extensive implementation of GMP certification and the effective supervision of relevant national departments, this phenomenon has been greatly improved. Many pharmaceutical enterprises began to choose white cardboard as the packaging material. White cardboard takes fresh wood pulp as the raw material, which is more environmentally friendly and hygienic. Flexographic printing technology is also favored by the majority of pharmaceutical enterprises because of its environmental protection characteristics. The inks used in flexographic printing, such as water-based inks, UV inks and alcohol soluble inks, are non-toxic, solvent-free and pollution-free green materials, thus ensuring the safety and health of packaging

source of information: global color box industry

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