Development strategy and Prospect of the hottest t

2022-08-14
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Development strategies and prospects of traditional publishing industry

Liu Binjie believes that publishing is the foundation of reading and inheritance, the platform is the support of reading and inheritance, and the market is the foundation of reading and inheritance. 1 Accelerating the means of industrial restructuring and integration focuses on the significance and measures of promoting national reading and building a scholarly China. At the same time, Chen Haiyan, chairman of Jiangsu Phoenix publishing media group Co., Ltd., and Liu Dongqiang, founder and CEO of jd.com, had a dialogue with the event host to discuss the development prospects of the traditional publishing industry and the development strategies in the current era, said Pan Feng, a professor at Tsinghua University and head of the national key research and development plan expert group in emerging media

the four-day 22nd National Book Trade Expo closed in Yinchuan, Ningxia on the 4th. Yan Junqi, vice chairman of the Standing Committee of the National People's Congress and chairman of the Central Committee of the Democratic Progressive movement, and Liu Binjie, director of the General Administration of publication, attended the opening ceremony and visited the book Expo. More than 10000 people from 36 delegations from 31 provinces, autonomous regions and cities across the country, as well as Hong Kong, Macao and Taiwan regions gathered in Serbia to carry out exchanges and cooperation in the publishing industry and talk about national reading. The next National Book Trade Expo will be held in Hainan Province. The Shanghai Exhibition Group, which ranks first among the local provincial groups in terms of exhibition scale, achieved an order of 192million yuan. At the China Publishing Development Forum of the book fair, Liu Bin, director of the General Administration of publication, delivered a speech entitled "promoting national reading and building a Book China" on how to further promote national reading and build a Book China. He stressed that at present, China's books and newspapers rank first in the world in terms of publication and circulation, and electronic publishing ranks second in the world. With the development of information technology and the large-scale development and popularity of network-based reading, e-reading is gradually changing people's reading habits. Liu Binjie focuses on the significance and measures of promoting universal reading and building a bookish China from three aspects: Publishing is the foundation of reading and inheritance, the platform is the support of reading and inheritance, and the market is the means of reading and inheritance. At the same time, Chen Haiyan, chairman of Jiangsu Phoenix publishing media group Co., Ltd., and Liu Dongqiang, founder and CEO of jd.com, had a dialogue with the event host to discuss the development prospects of the traditional publishing industry and the development strategies in the era of emerging media

at the same time, the fifth readers' conference, which gathered famous writers and scholars such as Wang Meng, Zhang Xianliang, Yu Dan, ye yonglie, Guo Wenbin, jiubadao, Ashe and so on, was officially held on the second day of the book fair, bringing a reading feast to more than 600 readers present. Zhang Xianliang put forward his own views on future literary creation. He predicted that with the progress of technology and the change of people's reading habits, literary works expressed simply by pen and ink will lose vitality. A hundred years later, literary works will no longer be written, but created. It will be three-dimensional and multi-directional. In addition to reading, it can also listen and touch, making people feel the charm of literature in an all-round way. Yu Dan talked about the reason why "Yu Dan's experience of the Analects" was popular with Western readers at the scene. She said that the Chinese local culture she conveyed with the book was not profound, so it was easy to popularize. And what she writes is not only culture, but also the truth of people. Writers guowenbin, Shi Shuqing, jiubadao and American writer Elaine Stavans also communicated with on-site readers about their works

Wang Meng, the reading Ambassador of this book fair, came to the scene of the book fair with his new book "China's secrets" to talk about politics with readers. Writer Zhang Xianliang also came to join his friends. "China's secret of heaven" is divided into five series and 29 chapters. It is different from his literary works that are familiar to readers in the past, and from his understanding of Lao Tzu and Zhuangzi in recent years. Wang Meng interprets the history of Chinese civilization in the 20th century and the history of the people's Republic of China since 1949 from the perspective of Chinese traditional culture, human nature and life, and the development of the world, Since the reform and opening up, Wang Meng said that this is the so-called mystery. Someone asked Wang Meng whether writing politics would cause trouble. Wang Meng laughed and answered: up to now, there is no trouble, but applause. As Wang Meng himself has experienced many major events in the Republic, he said that writing politics is to write my feelings, my ups and downs

ye yonglie, a documentary writer, met Cao Kefan, the host of the book fair. While taking their new work ye yonglie to see the world and their debut of "Tao Ye confused: actually speaking host", the two also held cross-border talks. They all laughed at themselves and betrayed their majors: Cao kefanbi, with the continuous deepening of the use of aluminum alloy in the field of automotive lightweight, was employed in Shanghai Second Medical University, and now he is a professional host. When the writer ye yonglie studied at Peking University, he studied chemistry

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