How to break the market wreckage in 2016

How to break the market wreckage in 2016

in terms of the lighting market, there are many sects in the Jianghu, brands are numerous and crisscross, products are boundless, channels are distorted and incompatible, internal and external wars, the industry "strong dragon" is not out, the regional "land snakes" are first, the industrial princes are separated, a dispute, a war without smoke of gunpowder, is spreading all over the country...

looking back on 2016, unrest, But it has shown unmistakable signs and momentum: the chess game in the market has passed the layout stage, and this game has really reached the middle game, competing with each other, forming an extremely complex confrontation situation? Some people bitterly complain that the shuffle has become an indelible mark, and some people are happy to see the brand go against the trend and become the winner of dominating the Wulin. Raw material price increases, demolition, price war... Who is in charge of ups and downs in the turbulent era

in 2016, it was like a haze over North China. The fierce competition for supply channels in North China led to the loss of saturated market share. In addition, as the growth rate of economic development slows down, consumer spending power continues to decline. Under the cold winter of lighting, the stores reshuffle, and dealers clear inventory to survive. How to solve the residual situation of lamps and lanterns market in North China in 2016 and 2017

Beijing: the pattern of shopping malls is obvious, and the trend window of lamps and lanterns

market overview

since the middle of 2015, Beijing has introduced four types of "non capital functions" to give priority to relief, transferring nearly 2million people in six urban areas. As a wholesale and population gathering industry, the lamp industry has become the first relief project. Thirty one products will no longer be subject to compulsory certification. More than a decade ago, due to the needs of economic development, Beijing strongly encouraged foreign people to start businesses, and the lamp Market mushroomed

talk about layout

at present, Beijing's professional lighting market has formed a market pattern of "East Shilihe, Gaoli, West Bandung Huiyang, North incredibly". What "Hangzhou after Beijing, Ningbo after Hangzhou" means is a current trend of lighting. As a cutting-edge window of China's lighting market trend, Beijing, whether in terms of brand positioning, market model, business model, network impact and other phenomena, Both are the current situation of relatively mature domestic lamp market

the lamp market is relatively mature, and the "store effect" is obvious. Merchants are dominated by high-end lantern merchants, and high-end and simple style have become the mainstream trend. Lantern products are the main competitive force in the market

Jianghu influence

Beijing lighting market is in the leading position in the country, but the contradiction between dealers and manufacturers is still obvious. Consumers and designers directly skip the dealer link to connect with manufacturers, resulting in the phenomenon of regional consumption diversion from time to time. It is understood that 80% of engineering companies in Beijing will purchase products directly from manufacturers. According to merchants, from the second half of last year to this year, it was the worst in business for so many years, and sales fell by 50%. The lamp market has reached a period of adjustment, including the adjustment of stores and the adjustment of consumers' own structure. Challenges still exist and prospects remain bright

Tianjin: high-tech territory, Beijing Tianjin Hebei diversion

Market Overview

in recent years, the Bohai rim economic circle has risen, and Binhai New Area has been incorporated into the national economic strategy. Under this great environment, Tianjin is developing rapidly, various projects are in full swing, and high-end residential areas and villas have sprung up

talk about layout

the lighting market in Tianjin is relatively scattered and lacks a large professional lighting market. The previously popular old southern light city was demolished a few years ago, and some merchants moved to the underground floor of Red Star Macalline. Other light cities are in a corner, which is not good

in addition, the value-added of new energy technology industry is fast, and the lamp Market in Tianjin has also attracted the attention of many enterprises due to the strong local consumption capacity

Jianghu influence

in recent years, the Bohai Sea economic circle has risen, and Binhai New Area has been incorporated into the national economic strategy. Under this great environment, Tianjin has developed rapidly, various projects are in full swing, and high-end residential areas and villas have sprung up. This has provided unprecedented development opportunities for hardware coatings and decorative building materials in Tianjin, and the business opportunities for lighting and lamps are unlimited. With the further upgrading of consumer demand, the original lamp Market in Tianjin can not meet the local consumption in terms of store environment and brand grade, while EPS and XPS belong to the needs of thermoplastic materials, thus creating a diversion of Tianjin's high-end lamp consumer market by Beijing

Hebei: the market is cold, and the rear area of Beijing Tianjin Hebei

Market Overview

Hebei Province faces the Bohai Sea to the East, and is located on the periphery of Beijing and Tianjin. It is adjacent to Shanxi Province in the West and Liaoning Province in the northeast. The opening-up policy has enabled cities and counties to develop rapidly and have huge market potential. The professional market is relatively concentrated, and the wholesale and retail are relatively stable. Representative stores include Huaxia Lighting City, Freeport hardware lighting appliances, and North China lamp city

about the layout

the number of lamp markets in capital cities and prefectures and counties of Hebei Province, and the distribution of stores is relatively concentrated, mainly in Shijiazhuang, Baoding, Langfang and Xingtai. Shijiazhuang's representative stores include Huaxia Lighting City, Freeport hardware lighting appliances, and North China lamp city. It brings together Rex lighting, OPP lighting, Panasonic lighting, main engineering, home wholesale, and outdoor lighting engineering wholesale. The urban and rural consumption power of Handan is strong, and the infrastructure is the blue ocean of lighting. Lamps and lanterns in local and county-level markets are mostly mixed with household building materials, and there is a lack of professional lamp lighting stores; Lamp shops in prefectural and county markets are scattered

Jianghu influence

affected by geographical location and macro policies, many brands choose to set up branches or operation centers in Hebei, and the products are distributed to Beijing, Tianjin, Shanxi, etc. Due to economic development, there are no professional lighting stores at the city and county levels, and the area of lamp shops is small, all of which are about 100-200 square meters. The rent is not expensive, and the source of goods is mainly from the ancient town. The strength experiment of Hebei market channel advantage also describes that the experimental method of various materials is obvious, and the industry accelerates the transformation and upgrading

Shanxi: this year is the biggest reshuffle for merchants

Market Overview

2016 was the most extraordinary year for Taiyuan lighting merchants. With the old market facing total demolition, it was the biggest reshuffle for lighting merchants. For Taiyuan merchants, few are making money, but with the rise of new markets, it is believed that Taiyuan merchants will increase sales in 2017

Jianghu influence

as the provincial capital Taiyuan, due to the transformation of urban villages received by the Taiyuan government this year, the old market is facing full demolition. In addition, Shanxi's coal is not good this year, and the lighting sales share is not large. In addition, other provincial capitals are divided into supply sources. In addition, more than 20% of new merchants have entered the lighting industry, which has also greatly dispersed effective customer groups. It is worth mentioning that all lighting stores in Taiyuan, large and small, are losing money to deal with products this year. Due to the demolition of the market, merchants are cleaning up inventory and withdrawing funds, plus the purchase of goods in ancient towns, which leads to the demolition of the market, and merchants dare not stock up in large quantities. It can be said that this year is the biggest reshuffle for merchants

Inner Mongolia: there is no professional market, and personalized lighting is popular

Market Overview

Hohhot is the city with the largest number of merchants in Inner Mongolia Autonomous Region, while Hulunbuir is the city with a small number of merchants, which has inconvenient transportation, relatively backward economy and few construction projects

talk about layout

Inner Mongolia is passionate and unrestrained, so the lamp market is dominated by fresh, strong style and dark color. Lamps and lanterns with simple style, full lamp body, slightly ethnic appearance and reasonable price have become the key to opening the Inner Mongolia market

it is reported that some products in Inner Mongolia market are purchased from Liaoning. Inner Mongolia lamp merchants are mainly concentrated in Hohhot, Erdos and Baotou. It is worth mentioning that there is no centralized store in Hulunbeier

Jianghu influence

this is to introduce the use and operation method of friction and wear testing machine

in the trend of modernization, Inner Mongolia has achieved rapid development, while retaining distinctive regional market characteristics. Affected by factors such as the slowdown of macroeconomic growth and the recession of real estate. It is believed that with the national macro-control of real estate and the fading of the financial storm, the building materials market in Inner Mongolia will gradually recover and usher in a new round of development climax in the future